Jeffrey Swanson is the owner of P.A.L.S. Fitness LLC, which operates multiple Anytime Fitness locations in Western Massachusetts. A dedicated fitness professional, Jeff has over 30 years of experience in health and wellness, beginning his journey at Springfield College. His leadership roles with organizations like Travelers and Kraft Foods laid the foundation for his entrepreneurial success with Anytime Fitness. Jeff's philosophy, "a coach for every member," reflects his commitment to accessible fitness and community empowerment. A dedicated volunteer and family man, he resides in Southampton, MA, with his wife Michelle.