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Curran & Keegan Lead Amherst Area Gift Card Holiday Match

Curran & Keegan Lead Amherst Area Gift Card Holiday Match

Curran & Keegan Financial of Hadley leads our inaugural Holiday Gift Card Match with a $5,000 investment in our Amherst Area Gift Card program. BankESB has joined the effort with an additional $1,000 match. “Now more than ever we need to support our local businesses by encouraging local patronage. Forget the big mail order internet retailers and embrace the joy of shopping in our friends and neighbors stores. Local jobs matter, local commerce matters. Shop early and shop local!” shares Molly Keegan CPA, and Co-Owner of Curran & Keegan.
Claudia Pazmany, Executive Director shares, “Our Amherst Area businesses continue to experience financial challenges as a result of the COVID-19 pandemic. The Amherst Area Chamber of Commerce launched the gift card program at the height of our pandemic in an effort to buoy them and help them keep their doors open. As severe understaffing continues to plague our businesses, we knew we had to activate the purchase power of buying local. There was no better time than the holiday season to reinforce our call to ‘support local all season long’ than announcing two generous businesses who have joined together to create a $6,000 match – Curran & Keegan Financial and BankESB. We could not be more grateful for their leadership support.”
Curran & Keegan demonstrated their true support of small business as a leader in supporting the Amherst Area Chamber’s Winter Pivot Micro-Grant program at the beginning of this year, so they are building on that commitment to support our local economy’s growth out of this pandemic.

How do you get your Holiday Gift Card?

Beginning on Friday, December 3 (not before), the community will be able to purchase $25 gift cards (with an additional $1 processing fee) that will be doubled in value due to this generous match. There is a limit of two per person. The match is only available on $25 gift cards purchased. Thus, for your $26 purchase, you will receive a $50 gift card. The match will be sold exclusively at our Visitor Information Center at 35 S. Pleasant St. That will translate into a $12,000 reinvestment in our small business community. Office hours M – F, 10am to 5pm and Saturdays 10:30 to 2pm.
BONUS – The Amherst BID is hosting the return of the Red Ticket event and for every $25 gift card purchased while the match lasts, you will receive TWO red tickets toward the Red Ticket drawing and put you in the running for one of four cash prizes of $250 or one for $1,000, on Saturday, December 18 at 3pm at Kendrick Park. Find us on the Muddy Brook Farm sled!
Please email Claudia Pazmany, Executive Director, for any inquiries at


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