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Amherst Area Chamber Winter Pivot Grants Announced


CONTACT Claudia Pazmany/
DATE: March 8, 2021

AMHERST – In keeping with its mission to create, maintain and promote a vital, thriving business climate throughout the Amherst area especially during this economic crisis, the Amherst Area Chamber of Commerce announces it has now distributed over $278,000 in microgrants with the addition of 23 $1000 ‘Winter Pivot Grant’ awards made possible through an FY21 Earmark secured by Senator Comerford and administered through the Executive Office of Housing and Economic Development.
Since January 1, 23 Winter Pivot Grants have been issued to the following Amherst Area businesses:
Anytime Fitness, Belchertown; 50/50 Fitness and Nutrition, Hadley; Amherst Healing Arts, Amherst; A Healing Touch Therapeutic Massage, Belchertown; April Eve Images, Belchertown; Bodies in Balance Massage Therapy, Amherst; Greggory’s Bake Shop, Hadley; Hakim Noah, Licensed Massage Therapist, Amherst; Karen Levine Acupuncture, Amherst; Linda Robinson-Hidas & The Acupuncture Works, Amherst; North Hadley Sugar Shack, Hadley; Orangetheory Fitness, Hadley; People’s Acupuncture Clinic, Inc., Amherst; Peter’s Nails, Hadley; South Amherst Laundry, Amherst; Subway Restaurant (Hampshire Mall), Hadley; Taste Thai Cuisine, Amherst; Tutti Frutti (Hampshire Mall), Hadley: Valley Therapeutic Massage, Amherst; ViVi Bubble Tea, Amherst; Wilburn Chiropractic, Amherst; Wagging Tails Pet Resort, Hadley and Wild Roots, Sunderland.
The original grants were set at $500 through the earmark but due to the generosity of several area businesses, we have been able to match each grant to ensure a $1,000 total grant. We thank the following generous matching entities: Amherst Insurance, Curran & Keegan Financial, Boisselle, Morton and Wolkowicz, LLP, PeoplesBank and the Downtown Amherst Foundation. Of note, the Downtown Amherst Foundation was able to match eight of the Amherst awards totaling $4,000. The Amherst Area Chamber has been working in tandem with the DAF’s host organization, the Amherst Business Improvement District to continuously fundraise.
“The Amherst Area Chamber is proud to continue to offer every possible lifeline to our businesses to keep them afloat during these difficult winter months and carry them through to the next phase of reopening, and with this earmark we were able to offer these grants to our entire Amherst Area. We could not be more proud to spread these funds across the business community.” shares Claudia Pazmany, Executive Director, Amherst Area Chamber.
We acknowledge the commitment and shared work of our Winter Pivot Grant Committee, representing Amherst Area businesses: Molly Keegan of Curran & Keegan Financial, Kishore Parmar of Pioneer Valley Hotel Group, Melissa Mann of Country Bank, Tracey Stearns, Marketing Consultant and Lynn Gray of the Hampshire Mall.
Previous grants totaling $260,000 were given by the Downtown Amherst Foundation’s Relief & Resiliency Microgrant Fund which was created, funded and maintained by our Amherst Area Chamber of Commerce in partnership with its host organization, the Amherst Business Improvement District. “All microgrants have come about as a result of partnership, support and determination. Please continue to support #lovemylocal. “ John Page, Membership & Marketing Manager at the Amherst Area Chamber.
Please email Claudia Pazmany, Executive Director, for any inquiries at
The mission of the Amherst Area Chamber of Commerce is to create, maintain and promote a vital, thriving business climate throughout the Amherst area and to initiate and support the civic, educational, recreational and economic well-being of the Amherst Area.
Website:  |  Facebook, Twitter, and Instagram: @AmherstAreaCC


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